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Naturally undulating fairways in immacualte condition in the setting sun at North Berwick Golf Club, Scotland

See the Video Encouraging Women to Play Golf In Scotland

February 26, 2019

VisitScotland wants more women to play golf in Scotland. They recently debuted a video content campaign, which has adopted the #HerScotland hashtag. Watch the entertaining  60 second video below:

The campaign will also be used to help support raise awareness of The 2019 Solheim Cup, the most prestigious event in women’s golf, which is being held from the 9th – 15th September over the PGA Centenary Course, Gleneagles. The event aims to attract 100,000 attendees, providing an economic boost for Perthshire and Scotland as well as showcasing the country as an inspiring and welcoming golf tourism destination.

As well as boosting Scotland’s reputation as the Home of Golf on the global stage, the tournament hopes to inspire a new generation of children and, in particular, girls to take up the game invented in their home country.

Malcolm Roughead, Chief Executive of VisitScotland, says: “VisitScotland is proud to be doing something that no other tourism body has done before by investing in a female focused golf destination marketing campaign. We pride ourselves on being a forward thinking and innovative organization and I believe this campaign will help to put the focus on Scotland as a female friendly golf destination.

“Scotland’s commitment to women’s golf is unquestionable with an investment in excess of £23 million since 2007 through our staging of both the Women’s British Open and The Aberdeen Standard Investments Ladies Scottish Open cementing our reputation as the Home of Golf.

“It is a huge year for women’s golf in Scotland as we are set to host The 2019 Solheim Cup at Gleneagles in September. The event offers us a significant opportunity to increase the number of female golfing visitors to Scotland. Add in a TV broadcast audience with the potential to reach more than 600 million households it means a lot of eyes will be firmly fixed on Scotland.”