As well as boosting Scotland’s reputation as the Home of Golf on the global stage, the tournament hopes to inspire a new generation of children and, in particular, girls to take up the game invented in their home country.
Malcolm Roughead, Chief Executive of VisitScotland, says: “VisitScotland is proud to be doing something that no other tourism body has done before by investing in a female focused golf destination marketing campaign. We pride ourselves on being a forward thinking and innovative organization and I believe this campaign will help to put the focus on Scotland as a female friendly golf destination.
“Scotland’s commitment to women’s golf is unquestionable with an investment in excess of £23 million since 2007 through our staging of both the Women’s British Open and The Aberdeen Standard Investments Ladies Scottish Open cementing our reputation as the Home of Golf.
“It is a huge year for women’s golf in Scotland as we are set to host The 2019 Solheim Cup at Gleneagles in September. The event offers us a significant opportunity to increase the number of female golfing visitors to Scotland. Add in a TV broadcast audience with the potential to reach more than 600 million households it means a lot of eyes will be firmly fixed on Scotland.”